A Smarter Way to Scale & Grow Your Advisory Firm
Growth is mathematical.
The issue most advisors struggle with when trying to grow their firms is the strain that growth puts on their internal resources. There’s only so much that one team can manage without a clear, strategic plan and structured processes in place.
Even if your pipeline is full and business development efforts are working, the more business you bring in, the more stress it puts on the system. Your revenue might continue to increase, but the margins start to thin out. The results of your marketing efforts start to feel inconsistent. Visibility becomes limited and the team, especially leadership, spends more time reacting instead of proactively planning. At some point, growth stalls progress and instead, creates pressure.
A common response to the pressure created by growth is the act of “fixing”. Firms try to solve what they perceive as the “problems”. This is often reflected in the adoption of new technology, hiring of more staff, or tweaking of current service offerings.
Sometimes the changes help. Oftentimes, the benefits are temporary, or non-existent. The real challenge is growing and scaling the firm in a way that doesn’t cause it to break altogether.
At On3 Strategies, we work with financial advisory firms that want to grow and scale with intention, and we’ve developed a proprietary system to do so successfully.
The On3 Equation
Our proprietary system, named the On3 Equation, combines what we’ve determined is the four main components of growth. We believe that every successful practice can operate at peak efficiency when those four core components are aligned into one successful equation.
We help firms identify and optimize that equation so they can scale with intention, grow with confidence, and practice repeatability.
The Four Components
Four components that unlock exponential growth.
The four components of growth we use to calculate the On3 Equation are:
- Client Service
- Wealth Tech (CRM)
- Marketing
- Coaching & Consulting
Component #1: Client Service
“The Experience Framework.”
Client service models are what determine how much growth your firm can absorb without breaking.
The concept is nothing new. You’ve heard about the 80/20 rule (Pareto Principle) that suggests focusing your best efforts on the vital few (20%) of your clients that generate most of your revenue (80%), while strategically managing or reducing efforts on the remaining, less profitable households.
We go beyond the exercise of just the client segmentation. We focus on the implementation, ongoing maintenance, and accountability of the deliverables associated with each tier.
Common pain points that are associated with this component are:
- Imbalanced segmentation with regards to revenue generation
- Inconsistent delivery of service across the client experience
- Inefficient advisor-to-client ratios
- Capacity issues per advisor or other team member
Component #2: Wealth Tech (CRM)
“The Operating System.”
Your tech stack is the infrastructure that powers your firm’s entire equation.
We focus on the pain points associated with tech stack implementation and integration. Most notably, the CRM your firm uses for workflow management. We help you evaluate the effectiveness of your existing technology, create solutions designed to solve the issues, and train your team on how to effectively and consistently use workflows to increase capacity, promote standardization, and prepare your firm to grow and scale.
Common pain points that are associated with this component are:
- CRM acting as a glorified rolodex instead of an operational powerhouse
- Inconsistencies in task performance, tracking, and follow-up
- Lack of standardization across the client lifecycle
- Improperly designed or completely missing workflows
Component #3: Marketing
“The Growth Catalyst.”
Marketing controls the volume, quality, and predictability of demand for your services. It focuses on creating intentional, not reactive, lead flow.
We consult with you on the effectiveness of your existing strategy and help you adjust it to meet your goals. With our playbook, we help you keep moving the chains and marching down the field. Experienced coaches help you win the game.
Common pain points that are associated with this component are:
- No clearly-defined target market and identifiable niche
- Trouble defining or explaining the firm’s differentiators
- Lack of continuity and consistency in branding and messaging
- Difficulty creating and distributing content that converts
- Website copy that’s too vague or generic
- Non-existent or under-utilized social media accounts & profiles
Component #4: Coaching & Consulting
“The Multiplier.”
Let us act as the force that connects all the variables of your practice and ensures they’re executed with discipline.
By leaning on the expertise and experience of the On3 Strategies coaching staff, you can ensure compounded growth. Hence, “The Multiplier”.
When compared to the other components of growth, this one is unique. It’s subject matter is not as easily defined or structured. The On3 team’s vast well of knowledge and experience is deep, and we often help solve problems you didn’t even realize existed.
Common pain points that are associated with this component are:
- Strategic decision-making
- Leadership clarity and accountability
- Goal setting and alignment across the firm
- Execution and follow-through
The Ultimate Solution for Growth
Each component of the equation influences the others:
- Client service models determine capacity
- Technology provides visibility and control
- Marketing drives demand
- Coaching and consulting align decisions and execution
It’s not enough to focus on one component in isolation. The process only works when all four are calibrated together.
At On3 Strategies, we help you and your team optimize your firm’s equation.
Trust the coach. Grow the practice. Play to win. On3.
